Human Behavior Measurements - Ins & Outs ?

Human Behavior is a complex interplay of a variety of different processes, ranging from completely unconscious modulations of emotional reactions to decision-making based on conscious thoughts and cognition. In fact, each of our emotional and cognitive responses is driven by factors such as arousal, workload, and environmental conditions that impact our well-being in that very moment.

 

To help you peek beneath the surface of human behavior and its underlying processes, we recently have set you up with the ins and outs of Eye Tracking EEG, GSR & Facial Expression Analysis.

“I want to measure human behavior. Which biosensor should I use?”

Admittedly, if you are new to the field it can be quite overwhelming to gain a solid overview of the different bio-metric sensors and the available metrics (let alone the interpretation of physiological data), given the fact that each modality will provide insight into a specific key aspect of human behavior.

Which sensor is the most suitable to address your research question? Is one sensor alone able to deliver all the insights you seek or should you rather opt for multiple sensors to get to the bottom of things?

Here is your kick-start to the what, how and why of bio-metric measurements in one handy format 
I hope this gives you some deeper insights into the world of human behavior measurements. If you have any questions you are always more than welcome to contact us.